Tatiana Siegel, for The Hollywood Reporter:
Under the new deal, Warners will leverage [Cinelytic to use the latter’s AI-driven project management system’s] comprehensive data and predictive analytics to guide decision-making at the greenlight stage. The integrated online platform can assess the value of a star in any territory and how much a film is expected to make in theaters and on other ancillary streams.
I’d love to see their data set. As Emily Best said on Twitter: “shit in, shit out”.
There’s every chance Cinelytic’s system will just encourage more of the same (not that Hollywood needs help with that). If it’s been trained on the box office hits of yore, that’s how it’ll define “good”. A bit of variety never hurt anyone.
Hopefully the AI’s foundations are subject to a transparent review. But that’s unlikely, isn’t it?
Personally, I’m already wary of Cinelytic’s system:
The Cinelytic AI’s insight might also have altered decision-making on some of Warners’ misfires from 2019, such as The Kitchen, Shaft and Godzilla: King of the Monsters.
I’ll defend Godzilla to the death. It’s the most earnest monster movie you’ll ever see and one of the most impressive three-star films you’ll ever see too. How often do you get to say that?